Challenges for Tourism and Hospitality Industry

Question: Discuss the challenges for tourism and hospitality industry. Answer: Part Culture has socially accepted the behavior of all the social classes. It defines the role and the behaviour of members at the workplace highlights the importance of social status and social goals, which every class needs to attain. It defines the appropriate attitude according to the social norms. Cultural diversity is an integral aspect for companies in the tourism and hospitality sector as they function in the international arena and workplace will include people from a different culture (Yvette, 2012). The management of personnel regarding cultural diversity is critical as the relationship between clients and employees depend heavily on the management of cultural diversity. Failure to do so may result in an adverse relationship between clients and employees. It might lead to low level of satisfaction among customers and may cause irritation among employees. (Yvette, 2012). The tourism and hospitality industry is customer orientated and made for and by the people. Therefore catering to the needs of the customers and understanding the cultural differences between different individuals is a must. The success of any organisation in this sector lies in understanding the diversity in culture and realising that such diversity is a gift to the organisation (Yvette, 2012). The markets in tourism and hospitality sector flaunt the diversity of different culture. The international clients belong to different cultures. Therefore, it is important to under these cultural diversity is the foundation of the organisation. These culturally diversified individuals constitute the rich pool of client base and thus it is integral to understand and adapt to the needs and requirements of different cultures and adapt to the different language requirements beside English (Yvette, 2012). Part B Theresa. L Guido. S (2012). Cross-Cultural Interaction between tourists and a destination's residents in Andalusia, Spain. Advancement in Hospitality and Tourism and Marketing Management 23(2) , 58-70 The article stresses the importance of tourism and the impact it has on both the tourists and the host nation. It stresses on the fact that tourism not only fosters effective understanding of cultures but also brings about a global harmony and understanding. The journal article aims at not only establishing the cross-cultural interaction initiated by tourism in Andalusia but also highlights the local's perception and contribution towards tourism. Factors that motivate the tourists to travel and tour a place frequently are explained and the behaviour of Germans tourists to the destination place is highlighted. The research article stresses on the need of a destination spot where tourists could meet and interact with locals, which could foster better cultural understanding and also highlight the positive picture of the country. It stresses on the development of tourism in Andalusia in Spain (Theresa Guido. 2012). The article discusses the importance of cross-cultural interaction in tourism and hospitality sectors. The article highlights the factors and the positive impact reflected by cross-cultural interaction imprinted by tourism. It stresses the importance of cultural understanding and cultural diversity in Andalusia and in general overall. However, certain limitations and shortcomings in the cultural interaction are mentioned based on the lack of communication and misunderstanding on the part of the hosts and tourists. It highlights the perception level and the cultural difference to be one of the causes. The article also stresses on the tourist typologies and classifies Germans as friendly and outgoing and interactive class of tourists. The reaction of locals of Andalusia towards tourism is also highlighted. The intercultural interactions and willingness of the locals to interact with tourists were recognised in the research article. The potential problems of the locals in communicating were recognised and a destination point was decided to be developed to initiate and promote cross-cultural interaction. Online survey and questionnaire were required to conduct the research (Theresa Guido, 2012). The research article holds key importance to the essay regarding the cultural conflicts and cross-cultural interactions and the limitations in the process. The research article extensively talks about the potential problems and the factors that cause cultural differences and conflicts. The resource is reliable and conducted through an online survey and questionnaire. The survey clearly outlines the responses of the locals and depicts the attitude of hosts towards guests. Therefore, on careful evaluation and assessment, it can be viewed that the article holds strong correlation with the topic of assessment 2. Reference List Aitchison, C., MacLeod, N. E., Macleod, N. E., Shaw, S. J. (2014).Leisure and tourism landscapes: Social and cultural geographies. Routledge. Briassoulis, H., Van der Straaten, J. (Eds.). (2013).Tourism and the environment: regional, economic, cultural and policy issues(Vol. 6). Springer Science Business Media. Crouch, D. (2013).Leisure/tourism geographies: Practices and geographical knowledge(Vol. 3). Routledge. Figini, P., Vici, L. (2012). Off-season tourists and the cultural offer of a mass-tourism destination: The case of Rimini.Tourism Management,33(4), 825-839. Kim, J. H., Ritchie, J. B. (2014). Cross-cultural validation of a memorable tourism experience scale (MTES).Journal of Travel Research,53(3), 323-335. 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